One practical step
Business and ProjectsTry one customer-acquisition channel
Choose a channel that permits your offer.
- Time: Not specified
- Cost: Not specified
- Impact: Not specified
- Difficulty: Not specified
- Evidence not rated
Done when
Record spending and responses.
Choose a channel that permits your offer.
Who this is for
For outreach trials with a loss limit.
Why this matters
You can compare response with resources used in one channel.
How to do it
An original activity to try, adapt or skip for your circumstances; outcomes are not guaranteed.
- Choose a channel that permits your offer.
- Set the message, trial period and spending cap.
- Record enquiries or purchases and actual spending without chasing results.
Evidence and references
There are no references for this item yet.
Last reviewed: · Version 2