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One practical step

Business and Projects

Choose a specific customer problem

Write who struggles with what task and when.

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  • Evidence not rated

Done when

Identify the person and situation.

Write who struggles with what task and when.

Who this is for

For early ideas; this exercise needs no investment or incorporation.

Why this matters

A concrete situation can be discussed with real users.

How to do it

An original activity to try, adapt or skip for your circumstances; outcomes are not guaranteed.

  1. Write who struggles with what task and when.
  2. Describe an observed incident rather than universal demand.
  3. Mark assumptions as questions for users.

Evidence and references

There are no references for this item yet.

Last reviewed: · Version 2