Skip to content

One practical step

Business and Projects

Choose trial measures in advance

Write the question the trial must answer.

  • Time: Not specified
  • Cost: Not specified
  • Impact: Not specified
  • Difficulty: Not specified
  • Evidence not rated

Done when

Set criteria before seeing results.

Write the question the trial must answer.

Who this is for

For small business trials; likes do not automatically imply purchases.

Why this matters

You can use the original criteria rather than flattering figures.

How to do it

An original activity to try, adapt or skip for your circumstances; outcomes are not guaranteed.

  1. Write the question the trial must answer.
  2. Choose relevant observations such as completion or purchases.
  3. Set the measurement period and change or stop criteria.

Evidence and references

There are no references for this item yet.

Last reviewed: · Version 2