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One practical step

Business and Projects

Review customers' existing alternatives

Ask how users currently solve the problem.

  • Time: Not specified
  • Cost: Not specified
  • Impact: Not specified
  • Difficulty: Not specified
  • Evidence not rated

Done when

Know strengths and limits from users.

Ask how users currently solve the problem.

Who this is for

For alternative analysis; do not seek confidential competitor data.

Why this matters

You can understand what customers already do.

How to do it

An original activity to try, adapt or skip for your circumstances; outcomes are not guaranteed.

  1. Ask how users currently solve the problem.
  2. Record willingly shared advantages, drawbacks and costs.
  3. Compare the same task and note information sources.

Evidence and references

There are no references for this item yet.

Last reviewed: · Version 2